This year for its annual Entertainment Party, Claridge’s Hotel – a member of the Maybourne Hotel Group, invited clients to enjoy an immersive Ibiza experience. As the hotel’s in-house production service partner, White Light (WL) delivered the full 360° technical and creative services to bring the Balearic party island’s iconic sights and sounds to Mayfair.
Taking place across the whole ground floor, WL transformed the recently refurbished, lavish art deco Ballroom and conjoining suites using an array of scenic, lighting, audio and video elements. On arrival, guests entered The Ballroom Foyer through a tunnel of palm trees and cascading florals, beautifully lit in warm summery tones. Utilising the new installed infrastructure in the Ballroom and Mirror Room enabled multiple rigging points for an aerial artist surrounded by glitter balls for a captivating, theatrical performance.
In The Ballroom, guests were greeted by mesmerising visions of the ocean at sunset on a large LED wall backdrop. From the centre of the dance floor, a DJ, accompanied by a band on stage, provided the night’s live entertainment. Every creative element was carefully synchronised, to heighten the immersion and create an authentic, Ibiza beach party atmosphere.
WL’s Head of Production, Jonjo Glynn says: “For the past six years we’ve provided the AV services for Claridge’s Entertainment Party. We’re thrilled that this year, for the first time, this has evolved into delivery of the full 360° event production. This follows the launch of our specialist Creative Services department, expanding on our in-house expertise to deliver the total production solution – incorporating scenic design, bespoke theming and furniture.”
Maybourne’s Director of Entertainment, Kristy Lee adds: “This is the first time we used one company for the scenic, theming and AV production for our annual entertainment party at Claridge’s. White Light was nothing short of spectacular to work with. From their creativity, their willingness to go the extra mile to their ability in turning around such a high-end event with detailed production in a short amount of time all keeping in line with budget and brief, they really did exceed our expectations and the attendees’ feedback was that it was the best party to date.”
