VUE CONFERENCES & EVENTS LAUNCH COMPETITIVE DDR’S ACROSS THE UK & IRELAND

The events arm of cinema chain Vue Entertainment has launched tiered DDR rates across its 93 sites in the United Kingdom and Ireland.

The move comes as demand for competitive DDR’s has become increasingly important in the industry with organisers wanting better value for money.

Simona Negretto, national head of conferences and events for Vue said of the initiative, “our new rates allow organisers to easily see what’s included, plus we want to ensure that all our clients will get the best from our cinema setting and our rates and inclusions reflect that.”

The tiers are Platinum for all three London sites: West End, Westfield and Islington, Gold for all regional recliner seating sites including Manchester, Bristol, Edinburgh and Portsmouth and Silver for non-recliner seating venues.

Prices for a minimum of 100 people start from just £45 for ½ a day at a Silver venue to £105 for a full day at a Platinum venue. The package includes the HD cinema screen hire, basic AV package including mics, PA system, cabling for presentation laptop, tea and coffee breaks, bar hire and a hearty buffet lunch of fresh sandwiches, salads, crisps and a sweet treat. Half-day hire can be with or without lunch. On top of this, Vue is also including digital screens in the foyer and outside the screen room. Clients only need to provide the artwork.

Simona said “including digital screens in our package elevates the event at no additional hire cost to clients. They can simply provide a logo, a moving image or even have an event themed poster created for maximum impact.”

All Vue venues benefit from stadium seating ensuring everyone can see the screen and there is a steady program of investment to refurbish the venues and introduce recliner seating, adding a touch of luxury and comfort to any conference, AGM or launch.

Lyn, Executive Assistant to the CEO from premium pet food brand Lily’s Kitchen said, “the new packages are great, we’d never thought of having our company conference in a cinema, as we’d always used hotels, but it works really well. Ash and his team were great to work with. Everything was seamless, and I’ve had some very positive feedback. The digital signage was a really nice addition too.”

If required packages can be upgraded with a variety of options making it flexible and bespoke.

Simona concluded by saying “our trials have worked really well, and clients are happy with everything we have included and the price points.”