Written by Andrew White of Triggerfish PR
When The Daily Mail left Canada Water, a new destination was born from its ashes.
Printworks has established itself as the new cultural music destination which fronts club nights, art shows and huge corporate powwows.
Now publishers are further diversifying their core print business by creating spaces for people to meet, eat and share interests.
Time Out Group plc & Country Living have developed concepts that bring their brands to life & attract their readerships as well as a whole new audience. Time Out Market London will gather food stalls, artisan brewers & cultural activations at the former Eurostar terminal at Waterloo, while Country Living has developed 2 country escapes for luxurious overnighters.
The concept of publishers diversifying from pure print is nothing new, we’ve seen Stylist Live & Elle Weekender at the stunning Saatchi Gallery & Monocle’s standout Quality of Life Conference.
It’s the longevity, funding and financial commitment of brands such as Time Out and County Living that differs. Long-term partnerships that draw like-minded communities together to experience, share and talk. These are exciting times for the hospitality and publishing sectors as synergies are realised and brand partnerships formed to create new lifestyle destinations under a brand new roof.
