The Live Group has announced a new vision into 2025 which will see the businesses continued expansion, both domestically and internationally, the growth of its team, and new investment in audience engagement and event technology. The news follows the group’s announcement of an injection of VCT funding from leading private equity group Foresight Group.
The investment from the Foresight Group earlier this year has been specifically earmarked for research and development within the Live Group’s already well-respected digital event products. The business is already investing in the latest technologies with a view to accelerating a suite of products that increase audience understanding and engagement.
“Anyone that knows Live Group has seen how much our business has grown and transformed in just a few years, however we know our heritage sits at the sweet spot between production excellence, smart technology, and market leading audience insight,” commented Stephen D. Pickett, Managing Director, Live Group. “Technology advancement gives us an opportunity to accelerate our audience-led learning, and this can only be good for the events we produce.”
In addition to the developments in event technology, Live Group continue to expand and actively seek the best talent, both in the UK and its Singapore office, which successfully launched last year. The group envisions leading the industry in creating inclusive and accessible event environments, which has helped shape its culture as an innovative, diverse, and equitable workplace. This vision is already attracting talent from diverse backgrounds, both within and outside the traditional events industry, to join its business on its exciting journey.
At the same time, the group has continued to put quality at the heart of its business, recently achieving ISO accreditation in Event Sustainability20121: 2012, in addition to their Quality Management, Information Security and Cyber Essentials Plus credentials. This substantial achievement has already led to positive growth across the Live Group, both within the businesses existing client portfolio, and in the form of new clients to its already healthy roster.
“The credibility of our growth has always been as important as its speed,” continues Stephen. “The event technology and audience profiling technologies we have produced are highly effective and have taken years to perfect. We’ve some really exciting plans in the offering that have undergone the scrutiny we needed them to. They’re nearly ready, and we can’t wait to share them with our clients.”
“This is about having the best people, the right products and an exceptional workplace, for Live Group to solidify its position as a leading international event brands, and one that is growing responsibly, sustainably, and with equity and innovation at its core,” concluded Stephen.
