The Business of Events is pleased to announce the launch of the Global Destination Report Survey, a collaborative effort with IBTM World and Meet in Ireland.
The Global Destination Report seeks to gather insights from destinations and convention bureaux around the world, shedding light on the current state of the business events industry and providing an overview of global event destinations.
Destinations and convention bureaux are invited to complete the survey by 2nd October 2023. The survey findings will be unveiled at IBTM World, taking place from 28th to 30th November 2023 in Barcelona.
The research will be undertaken by industry specialists Sarah Flemming Associates.
The survey covers a wide range of topics, including relationships with government, funding, the value of business events to regions, and future-building.
David Boyce, Head of Emerging Markets and Business Tourism, Meet in Ireland, said: “We’re delighted to be supporting The Business of Events’ Global Destination Report in 2023.
“Research such as this is valuable for analysing the marketplace and to ensure destinations are both competitive and well-equipped to offer the very best event experiences.
“In the Republic of Ireland, we know the value of having a strong business events sector, and research such as the Global Destination Report helps us to advocate for a strong industry.”
Martin Fullard, Director, News & Content, The Business of Events, said: “Destinations play a vital role in advocating for a strong business events sector within their cities, regions or countries. They are on the front line of understanding buyer trends and are therefore well positioned to advocate for the sector.
“The industry has experienced an excellent bounce back over the last two years, and we expect the 2023 Global Destination Report to provide evidence of a continued upwards trend.”
All destinations and convention bureaux are encouraged to participate in this survey to contribute to the comprehensive data pool. The insights gleaned from the survey will be invaluable for industry stakeholders, including event planners, destination marketers, and policymakers.
To take part in the Global Destination Report Survey, please follow this link.
