by Laura Cherrington,
Director of Sales and Marketing at Billesley Manor Hotel and Spa
As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.
Sustainability within the events industry is set to move from a trend to an imperative ethos guiding operational decisions. This shift isn’t just a response to consumer demand; it’s a recognition of the critical need to address environmental concerns within the entire hospitality landscape. The surge in demand for eco-friendly events speaks volumes about the changing expectations of attendees and businesses alike.
At its core, this movement signifies a departure from token gestures towards genuine, comprehensive sustainability. At Billesley Manor, this shift has taken us on a transformative journey – and throughout next year, hotels will be expected to embrace a holistic approach towards sustainability.
Conference guests are no longer just seeking comfort and luxury; they are consciously opting for eco-conscious establishments that align with their values. Consequently, event spaces are compelled to reevaluate their practices and undertake substantial measures to reduce their carbon footprint. The emphasis will be on offering authentic experiences rooted in sustainability and a deeper connection to the environment and community.
Today, businesses seek spaces that champion renewable energy sources, efficient waste management systems, and a dedication to minimising environmental impact. For example, witnessing the rise of corporate conferences held in repurposed urban spaces or eco-resorts, and powered by renewable energy, has been truly inspiring.
The commitment to sustainability resonates through every thread of event planning and execution. For example, catering services will need to evolve to champion local, organic menus, reducing the carbon footprint associated with food transportation and emphasising our dedication to responsible sourcing.
The event industry is well placed to inspire a greener future – it’s not just about professional networking; it’s about fostering an environment where attendees actively engage in sustainability initiatives. From facilitating team-building exercises centred around environmental stewardship to encouraging participation in recycling challenges and collective volunteering for local environmental projects.
It’s an era where every event becomes a milestone in our collective journey towards a greener, more responsible future.
