Signature venues in Belgravia and Mayfair will be managed by Spaces & Stories
Spaces & Stories, Broadwick’s global full service event space provider and platform, is proud to announce the addition of three new premium locations to its collection of venues, as part of an extended partnership with property owner and investor Grosvenor. Three of Grosvenor’s signature developments across its London estate – Brown Hart Gardens in Mayfair, and Eccleston Yards and Halkin Arcade in Belgravia, will be managed and operated through Spaces & Stories.
The flexible open-air destinations in London’s most prestigious postcodes present a tranquil and refined backdrop to a variety of special events and occasions. They build on Spaces & Stories existing relationship with Grosvenor, which has seen them manage the Grade II listed 38 Grosvenor Square in the heart of Mayfair.
Spanning Mayfair and Belgravia, this partnership is the result of a shared vision between Grosvenor and Spaces & Stories. Marrying Spaces & Stories’ extensive knowledge in managing event venues and Grosvenor’s impressive portfolio, it offers access to unique spaces and expertise in the venue industry.
Managed and operated by Spaces & Stories, 38 Grosvenor Square has provided an unrivalled setting for brand activations, filming and launches for the likes of Dior, Moet & Chandon, Specsavers x Vivienne Westwood, Henry Holland and Huishan Zhang. Most recently, the venue hosted the Mayfair Maison, a highly anticipated luxury fashion pop-up featuring pieces by Jenny Packham, Roksanda, Pringle of Scotland and Stephen Webster.
As an established location and event provider with a difference, Spaces & Stories offers services that range from finding the perfect locations to working with clients to produce unforgettable events and experiences. This includes drawing on Broadwick Group’s award-winning production expertise to make client’s ambitious visions a reality, creating live events from product launches to art experiences.
Grosvenor has built a formidable reputation in the property world which spans over three-hundred years and today leverages their experience to invest in distinctive places that leave a lasting positive legacy for communities and the environment. Grosvenor’s work is characterised by a commitment to high-quality design, stretching sustainability goals and community engagement, all of which will add tremendous value to this partnership alongside Spaces & Stories.
Halkin Arcade is ideal for receptions, activations and pop ups, available for exclusive hire via Spaces & Stories, © Henry Woide
Halkin Arcade is a tranquil garden oasis in the heart of Belgravia. Hidden away from the bustle of Motcomb Street, Halkin Arcade provides a beautifully landscaped canvas for community and brand activations, pop-up events and receptions. A former city arcade, the space has been reimagined as a modern zen garden. Set moments away from the exclusive designer boutiques and restaurants of Belgravia, Halkin Arcade echoes the design aesthetics and natural materials of the neighbouring Pantechnicon, a centre dedicated to Nordic and Japanese culture. Bespoke curved benches in hardwood and granite are installed on the site’s perimeter, overlooking the open-plan site. In addition to movable furniture, the Arcade boasts a fixed bar and a bronze Friendship Bench designed by the artists Gillie and Marc.
Eccleston Yards is the perfect setting for Christmas markets, screenings, community activities and wellness events © Henry Woide
Eccleston Yards is another hidden gem, tucked off the historic streets of Belgravia and just five minutes from Victoria Station. A popular hub for independent business, entrepreneurs and creative talent, Eccleston Yards boasts a beautiful outdoor space at the centre of Belgravia’s innovative community. The brick-lined nineteenth-century courtyard is an open-air destination for food, creativity and community, enlivened with bespoke murals and seasonal flower displays. Resident businesses include spaces dedicated to pottery, painting, mindfulness and yoga, as well as some of London’s most forward-looking purveyors of food and drink. With excellent transport links and onsite facilities, Eccleston Yards is the perfect setting for Christmas markets, screenings, community activations and wellness events. Seamless event production is guaranteed, with built-in bathroom facilities, bike storage and drive-in access for setup and deliveries.
Brown Hart Gardens is an exclusive outdoor venue with views over Mayfair, © Henry Woide
Brown Hart Gardens is a raised terraced garden in the heart of Mayfair. Commissioned in 1906 for the roof of a Victorian substation, it is now one of London’s most eclectic private parks, surrounded by the distinguished redbrick buildings of Mayfair. Recently resurfaced with French Villebois Limestone, the 950 square-metre terrace is an inviting setting for open-air receptions, activations and community events. A fully glazed café pavilion sits at the west end of the terrace, providing respite from weather and facilities for catering and event organisers. The substation was designed by Charles Stanley Peach, the architect of Wimbledon’s Centre Court. It still powers much of central London, from nearby Carnaby Street to the Theatres and Bars of the West End. The gardens are moments from the shops of Oxford Street and Bond Street, and benefit from excellent transport links.
38 Grosvenor Square is exclusively operated by Spaces & Stories
38 Grosvenor Square is a beautifully restored Georgian townhouse on Mayfair’s most exclusive square. The stylishly reimagined Grade II listed building overlooking the historic London park, offers an exclusive location for the most distinguished of occasions. The eighteenth-century interiors of the townhouse have been beautifully restored, with ornate ceiling frescos offset by white walls and natural wood floors. With an interjointed suite of rooms, this remarkable building provides expansive and flexible event space in the heart of central London. The building’s grand spiral staircase provides a spectacular entrance, with a patterned iron balustrade, original cornices and paintings, including ceiling frescos of Juno and Jupiter. The venue is exclusively operated by Spaces & Stories and is the perfect setting for special events, activations and pop up stores and installations.
Jemma Scott, Director of Spaces & Stories, says:
“We are excited to be expanding our venue offering with Grosvenor and to continue our work with the group. Our partnership with Grosvenor unlocks hidden gems, in the heart of the capital’s most desired neighbourhoods – Mayfair and Belgravia. Available to hire through Spaces & Stories, these unique flexible indoor and outdoor locations are the perfect setting for the most imaginative and distinctive events and celebrations.”
Amelia Bright, MD of Grosvenor Property UK, says:
“Grosvenor’s London Estate includes some of the most recognisable and prestigious locations and destinations in the UK across the beautiful neighbourhoods of Mayfair and Belgravia. It’s great to be working with Spaces & Stories to make these incredible spaces available for leading international brands seeking world-class partnership to bring their visions for events, launches and experiences to life.”
