Full-service exhibitions and experiences specialist, Tecna has announced the appointment of Robert Andersen as Head of Creative.
A multi-award-winning creative leader with over 25 years’ experience, Robert brings a wealth of expertise from scaling tech start-ups to global blue-chip brands. His most recent role was at global experience agency, Identity, where he led the creative team behind some of the most iconic events in the industry, including COP28 and London’s NYE fireworks.
Commenting on his new role, Robert said “I’m thrilled to join Tecna and collaborate with such a talented team, delivering bold, innovative solutions for our customers. The future of events lies in cost-conscious, sustainable approaches, and I’m excited to build on Tecna’s unique combination of daring creativity, meticulous planning, and expert execution.”
James Longley, Managing Director of Tecna, said: “We’re delighted to welcome Robert to the Tecna team. His incredible track record in creating transformative brand experiences will elevate our creative offerings to new heights. At Tecna, we’ve made significant investments in our team to ensure we deliver exceptional service to our clients, and Robert’s vision and expertise align perfectly with our mission to unite extraordinary ideas with flawless delivery.”
Tecna has long been committed to revolutionising exhibitions, events, and brand experiences. With Robert at the helm of the creative team, Tecna is poised to amplify its efforts in delivering innovative, responsible, and results-driven solutions for clients.
Farnborough UK, 21 January 2025
