Red Bull Technology Group is set to unveil the latest in a string of investments in MK-7, its Milton Keynes conference and event facilities. The new state-of-the-art 46.25 metre LED screen can be found in MK’7’s main auditorium and provides the perfect backdrop to its fleet of F1 cars, which frame the space and date back to 2005.
To complement the 1,004 m² event space, which regularly hosts dynamic events, it was time to upgrade the static banners that stood alongside previous Oracle Red Bull Racing cars. As a longstanding team supplier of Oracle Red Bull Racing, PPDS specified a custom-built U-shaped dvLED video wall featuring Philips 7000 series dvLED screens, perfectly tailored for MK-7.
The screen is believed to be the biggest indoor dvLED wall in Europe and offers organisers a new medium through which they can brand the space and share content.
The complex installation was completed in just four weeks—an ambitious timeline that was scheduled in line with the venue’s busy event diary. Using a combination of standard Vogel’s video wall components, custom-made parts, and pre-installation training, integrator Ruitech, supported by Vogel’s on-site engineering team, delivered the project on time and to the highest standard.
The installation consists of 517 Philips Public LED 7000 Series cabinets and 2,035 tiles, achieving a stunning total resolution of 19,240 x 1,144 for an unmatched viewing experience.
The immersive MK-7 venue invites visitors to explore the rich history of Oracle Red Bull Racing memorabilia, and the team’s championship-winning cars. With the installation of this state-of-the-art video wall, the space now offers an unparalleled visual experience.
The Team’s Director of Events and Hospitality, Nick Kenton, commented: “This latest investment in our facilities provides guests with even more opportunities to be creative with their event content. We are continuing evolving our offering and want clients to make the space their own while also embracing the rich and exciting heritage of Red Bull Racing. The new large scale immersive screen is just part of our ongoing plans to enhance our guest experience and provide a premium setting for live events.”
Across the site, Red Bull Technology Group is able to cater for a variety of conferences and events. Named in tribute to its Buckinghamshire home, MK-7 offers a unique setting for brand activations, receptions, dinners, conferences and intimate meetings, and the ongoing upgrades signal the Team’s increasing commitment to the conference and events sector.
