Nohrlund secures partnership with worldwide leaders in venue management and live event experiences across its UK venue portfolio
Nohrlund, the Danish premium premixed and organic cocktail brand, has announced a long term partnership with ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy.
As the ‘Official Draught and Packaged, Bottled, Premixed Ready-to-Drink Cocktail Partner’, Nohrlund’s exquisite range of organic premixed cocktails will be available in public concessions at ASM Global’s portfolio of UK venues, including OVO Arena Wembley, AO Arena in Manchester, first direct Arena Leeds, P&J Live in Aberdeen, Utilita Arena in Newcastle, York Barbican, Connexin Live in Hull and more.
Nohrlund draught cocktails are gaining recognition in the UK for its award-winning premium and organic cocktails that enable easy serves for venues without the high wait times, with the average serving time of a Nohrlund draught cocktail at just under ten seconds.
Exclusive marketing and promotional rights at ASM Global’s UK venues have been agreed as part of the deal.
This collaboration follows Nohrlund’s successful partnership with Live Nation UK last year, where they joined forces as the exclusive premixed cocktail partner at 22 Live Nation UK Festivals and 21 gig venues across the UK.
Nohrlund was created by two bartenders whose vision was to simplify the art of mixology and elevate the cocktail experience for everyone, regardless of time, place and bartending skills. They wanted to make ready-to-serve cocktails that are both easy and enjoyable no matter the occasion.
The Nohrlund range is 100% organic and is created using only the finest quality ingredients. The Danish cocktail brand has taken on the challenge of reinterpreting some of the most iconic classic cocktail combinations in a way that combines the ease of a premixed cocktail with the taste that only a true cocktail connoisseur appreciates. The Nohrlund range of premixed organic cocktails includes a Passion Martini, Mojito, Espresso Martini, Bramble and Raspberry & Peach Collins.
On the newly announced partnership, Gareth Woodward, Senior National Account Manager at Nohrlund, commented: “We are thrilled about this partnership – ASM Global are worldwide leaders in venue management and live event experiences so being chosen as the exclusive supply and pouring partners is a significant milestone for us. We can’t wait to introduce our premixed cocktails to guests at some of the UK’s most prominent entertainment venues, with our easy serves that don’t compromise on flavour. Here’s to an exciting journey with ASM Global!”
Stephen Cooper, VP Food & Beverage UK & Europe at ASM Global, commented: “Nohrlund’s best in class offering is the perfect addition to our UK venues. Their draught premixed cocktails provide an innovative solution to delicious cocktails that streamline the serve process, reduce wait times and make premium serves elegant with pace! We’re on a mission at ASM to reimagine the guest experience including the drinks offering at our venues, we are delighted to be working alongside Nohrlund in doing just that.”
The Nohrlund range of premixed cocktails will be available at a host of ASM UK Venues including OVO Arena Wembley, AO Arena in Manchester, first direct Arena Leeds, Connexin Live in Hull, York Barbican, Utilita Arena Newcastle, P&J Live in Aberdeen, Whitley Bay Playhouse and Manchester’s Bridgewater Hall.
To find out more about Nohrlund, please visit: www.nohrlund.com
