Under the One Industry, One Voice, One Message mantra, it is designed:
to reassure that we are the experts globally, especially in safety measures, as well as creative, digital and sustainability
to inspire by showcasing what we do, the lives our work touches and the genres of events we deliver
to educate our contribution to the economy in employment, GDP, exports, our eco-system inc young employment opps/range of jobs on offer
The key here is to ensure as equal a weighting across the different parts of the events industry as possible. We will launch an overarching hashtag movement, called #WeCreateExperiences, under which there will be sub-sections dedicated to different areas.
The Business Visits and Events Partnership has offered to support this campaign and help arrange the practical solutions required to do so.
It is proposed to break down as:
The Power of Events to Inspire (covering product launches, brand experiences)
The Power of Events to Educate (covering conferences, conventions, exhibitions)
The Power of Events to Celebrate (weddings/private events, festivals, music, sport, culture)
The Power of Events to Support Society (third sector, charity, government)
The Power of Events to Grow (to show our value to GDP, regional/national economy, jobs, exports, global leadership)
As an industry we are experts in safety, and that critical element should underpin all the above as what we do as standard – this will also be clearly communicated in the content and campaign messaging – format to be developed in due course in alignment with published guidance.
As global leaders, we can lead in the new post-pandemic and post-Brexit economy. Up and coming globally recognised events such as COP 26 and the Commonwealth Games are just two high-profile examples of what value we bring.
The highest level of content, data figures and high profile endorsements will then be used to create a video and associated assets for distribution across a campaign likely to be early October – exact date/timing tbc at this stage obviously in conjunction with the appointed PR agency.
The finer points surrounding the execution of this campaign will be planned soon, so at this stage it is imperative to get the messaging right, and ensure all sectors are covered.
Of course, this must be supported by a larger PR resource requirement for the campaign to generate the national attention and media buy-in we all desire – it is absolutely essential to our success. As such, we are asking businesses to contribute a nominal donation to a campaign PR fund, which we propose is received and managed by the Business Visits and Events Partnership (BVEP).
We have now appointed PR Agency PHA and will kick start their project work in partnership with our Action Group week commencing 14th September.
Please see supporters list to date with more coming in every day…:
TRO, Crewsaders, Vibration Group, Ice Hub, Major Events International, ExCel London, Pure Comms, VenueLab, Peopleactivation, Smyle, Tobacco Dock London, Wolf&White, Yellow Fish, Realise, Strata, Steel Deck, DRPG, Sleek Events, On Productions, PSP AV, All Bright, Noble Events, Performing Artistes, Sarah Haywood Events, AT Comms, Andrew Winterburn, XYZ, Smart Group, Touch Associates, GPJ, Owl Live, Jack Morton, Worldspan, Top Banana, WRG, emc3, CI Group, Getconnekted, Sense London, Red E2, Seven Events, PAEM, IN2Global, Cheerful21st, Delegate Wranglers, Event Connections, Goose Live, The Edit Events, Activate Events, Nteractive, Set Creative, ABPCO, JT Production Services, IMEX, London & Partners, Big Venue Book, RPM, Stagestruck, Lime Blue Solutions, Broadsword Group, Young Guns, Amplify, Mash Media, Michael Hirst, C2 Events, First Group, MIA, NJ Live, Micebook, Olympia London, Rob Allen, SEC, Rodeo Crew, MGN Events, Science Museum, The Media House, Brandfuel, Ivory Worldwide, Unique Venues of London, Brands at Work, Speakers Corner, Maestra Group, AEO, Orange Door, CWT Meetings & Events, Red Dragon Events, The Full Effect, AEME, Tyler Events, SAS Event Management, NTIA, Eventologists, Timebased, Sanjay Foods, SJ Events, Global Infusion Group, Alpha Crew, Sledge, Capital A, Church House Westminster, GP Associates, NVisible Agency, Champions UK plc, Event Industry Forum, Siyan Productions, Headbox, CVENT, The Meetings Show, Wasserman, PRCA, IPM, Accor Group, Elsevier…
For more information visit www.oneindustryonevoice.co.uk
