Launching a new hotel genre: Sensitive Luxury
Montcalm Marble Arch is re-opening its doors in Spring 2025, having closed in March 2023 for a full renovation.
Montcalm Collection announces a landmark refurbishment and industry first: introducing ‘sensitive luxury’ to London’s hotel landscape. This refreshing new genre of softer, gentler luxury, sensitive to contemporary values and classic architecture, will speak to all the senses, whilst delivering warm, welcoming uplifting service.
Conscious, cultured, characterful, and considerate, Montcalm Marble Arch is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally-acclaimed chef
- 150 guest rooms and suites with carefully considered luxury interiors and curated amenities
- Sophisticated signature restaurant, a destination bar and private dining
- Spa and wellness and a health-enhancing programme
- Contemporary meeting and event spaces, including a 400 sq m Grand Ballroom.
- Sustainable design, refurbishment and restoration
Intuitive and understated yet confident — with a Grade II-listed Georgian façade
The Montcalm Experience of warm, welcoming service endures with a carefully created new look and feel for the furnishings and flow of this owner-operated independent establishment. Suited to couples or families seeking classic charm, as well as professionals wanting a cut-above business stay and those eager for art-enhanced wellness weekends on their own or with friends.
Sensitive design and past-preserving forward-thinking architecture
The 1700s building has been preserved and elevated by architects Holland Harvey and interior designers Studio Mica, who have alchemised the guest bedrooms and suites, with Studio Est bringing timeless design and craftsmanship to the public areas including the restaurant, bar and the Grand Ballroom. The original Georgian façade on Great Cumberland Place has been restored and enhanced since its original construction. Damaged in WWII, and rebuilt in the 1970s, its iconic façade has been sensitively brought back to life with fresh personality.
Award-winning architects Holland Harvey have restored the Georgian building, thoughtfully preserving the historical integrity while reimagining and expanding the property with floor-to-ceiling glazing, which maximises natural daylight into the intimate guest rooms while maintaining privacy. On the Quebec Mews side of this Grade II-listed building, the extension emulates a traditional mansard roof in keeping with the neighbourhood’s distinct centuries-old architecture.
Interiors blend the historical charm of Georgian architecture with contemporary, handcrafted furnishings and playful artistic details. Designed by Studio Est, the light- filled public areas will be sophisticated yet welcoming, with the warmth of a living room and with bespoke residential-feel furniture.
Rich, natural, earthy tones come through in organic materials, including oak, marble and brass, brought to life with pieces designed and produced by social-impact businesses, such as hand-made naturally felled-wood furniture from Goldfinger and embroidered linen accessories made by refugee artists through SEP Jordan.
A milestone for the Montcalm Collection
“We’re most excited by the reopening of Montcalm Marble Arch, as this characterful independent spirit heralds a new flagship for our small collection of hotels. A thoughtful top-to-toe renovation that shows fresh imagination thanks to our creative team excited to share their love of stories, characters and history from its neighbourhood.” — Nadira Lalji, Director Precis Advisory Limited.
“In a significant milestone for the Montcalm Collection, our iconic, historic address at Montcalm Marble Arch will be reborn, fusing classic Georgian architecture with an artful, modern spirit. We are looking forward to offering our guests the true Montcalm Experience at our new jewel in the Montcalm Collection this Autumn.” – comments Samantha van Exter, Montcalm Collection.
Inviting guest rooms and suites
The Montcalm Experience will be offered across 150 guest rooms, including three signature suites. The Botanical suite enjoys its own entrance on Berkeley street, ensuring privacy. Designed by Studio Mica, guest rooms feature personalised welcome amenities inspired by five dynamic characters representing the diverse cultural history of the building and neighbourhood — Elizabeth Montagu, George Bridgetower, Dame Nellie Melba, the Marquis of Montcalm, and Constance Spry — including letters written by creative students at London’s Goldsmiths College, and portraits by artists chosen from six UK art schools, who were invited to answer an open call. MA Creative Writing students Ese Erheriene and Josh Geffin were commissioned to pen sleep poems, which will feature as bedside artworks. Luxurious in-room touches will include Frette bed linens and bathroom amenities by British perfume house, Penhaligon’s.
Refined and diverse dining
The hotel’s charismatic dining venues include a signature restaurant and all-sensory, storytelling-rich afternoon teas. The hotel bar is an impressive focal point at the heart of the hotel, with a beautifully illuminated curved, fluted glass gantry. Three marble arches are a nod to London’s iconic Marble Arch landmark, a stroll away. Bespoke chandeliers are accompanied by a hand-painted abstract ceiling mural, bringing drama to this destination bar at night, while it comes to life in the day from breakfast through to quintessential teas.
Spa, wellness, mindfulness
A cocooning, subterranean space with a plunge pool, wellness facilities and a fully-equipped fitness suite. Four treatment rooms, including two suites for couples treatments. A pampering menu with all-natural spa products, manicures and pedicures, suited to solos, romance, and friends visiting from near and far.
Specially commissioned art
Pieces by international artists and London-based creatives have been thoughtfully curated by Culture A with a narrative that ties this unique location with elegant aesthetics and the highest-quality craftsmanship. Notable artists include Jake Messing, Valerie Novello, and Petra Börner. Georgian detailing in simplistic form within fabrics, profiles and serviceware, and subtle references to Marble Arch as a design detail further bring London and a sense of place to the interiors across the property.
Sensitive social and event spaces
Versatile spaces empower Montcalm Marble Arch to host memorable occasions of all sizes, including the intimate Library, a refined private dining room suited to corporate lunches, intimate cocktail soirées and private supper celebrations. The 400 sqm pillarless Grand Ballroom will be London’s most compelling contemporary space for the capital’s most noteworthy events. Featuring bespoke wood panelling, clean lines and handcrafted elements reflecting Montcalm’s dedication to design detail, it can accommodate up to 320 dinner guests. A thoughtfully curated programme of inspirational and informative events and talks will see the hotel team working with organisations dedicated to high-quality storytellers and experts, from all walks spanning history, philosophy and arts and culture.
Sustainability & accreditations
The new Montcalm Marble Arch has been created with sustainability and responsible hospitality practices front of mind, including a focus on integrating improved energy and water efficiency into the building, and development of partnerships with social enterprise and community-focused partners. Sister to Inhabit Hotels, which have been certified by B Lab to be B Corp, Montcalm Marble Arch will aim towards certification, going through a rigorous assessment of its social and environmental performance, as well as working towards Green Key Certification, a leading standard of excellence in the field of environmental responsibility and sustainable operation within the tourism industry.
