We bring down the barriers and learn more about
‘Premium Raw’ with Adam Quigley.
WHAT DEFINES MINISTRY OF SOUND EVENTS AS ORIGINAL?
Since starting in 1991 we’ve had the global heritage behind us, we’ve developed our own corporate events expertise over time to be an autonomous corporate brand in the way we act and our client portfolio. We still have our original founder, who is the driver behind us being a very forward thinking company.
WHAT DEFINES MINISTRY OF SOUND EVENTS AS BEING A STYLE LEADER?
Across our four venues there are different and distinct styles.
Our spaces have a rawness, which can be transformed to suit the clients’ aspirations – having recently transformed the venue into everything from Gotham City to a Mayan jungle, to an interactive hi-tech conference of the future.
The venue’s style is whatever the clients’ want their events to look like and reflects what they want to achieve.
WHAT DEFINES MINISTRY OF SOUND EVENTS IN TERMS OF ITS CHARACTERISTICS?
As a team we all have own our own characters, but we ensure the character of the client and event always remains at the forefront. When recruiting for new team members it is about personality as well as ability, such as to bond and empathise with clients. We are a dedicated team ensuring we add creativity and logistics expertise to bring our clients’ visions to fruition.
It’s very important that it’s not about us and very much about the client and what they want.
HOW DO YOU SHOW INNOVATION?
As a company we are very innovative, and we’re not scared to try things. We use new technology to assist us, but we also don’t rely on it, so our innovation also comes from the removal of technology when it’s just being added for technologies sake.
HOW DOES MINISTRY OF SOUND EVENTS DEFINE ITSELF AS AN ASPIRATIONAL SET OF VENUES?
We want to deliver the best service possible, so we aspire to be the best venue for each client. If there’s a style in 79 Borough Road it is premium raw. It wasn’t something intentional from the start, but as the building developed it just happened. The aesthetics came in after we worked out how our clients were going to interact with the space.
ADAM, TELL ME ALL ABOUT THE NEW MINISTRY OF SOUND EVENTS?
Over the past few years we’ve made quite a few changes. We refreshed the brand – added the word ‘Events’ to clearly identify we are an autonomous team and service within the Group. The team has grown from two to five members to help to manage its busiest year to date. A 43% growth in occupancy and revenue with excellent client retention is a key part of our success. Over the last three years we’ve grown from one venue to a venue portfolio of four:
- Gaunt Street, the original 1991 venue, which is the largest of the event spaces. With standing capacity up to 1600 people, 300 theatre style, or 170 for dinner, it is a combination of six different spaces, which can be adapted to suit the client’s needs.
- The next venue, which opened almost three years ago, was Arch 80, which is our fitness work out studio and bar. The functional gym space for up to 28 people splits into seven different workstations, with the adjoining bar hosting up to 50 people, changing rooms, outdoor space and natural daylight.
- With the sale of Ministry of Sound Recordings to Sony, we opened up our offices to external companies looking for meeting rooms within the area. The Gaunt Street Offices have four large fully serviced meeting rooms equipped with the latest technology, complete with a café and all with natural daylight.
The latest venue is 79 Borough Road which opened in July of last year. With the venue now fully refurbished, we have recently opened the whole of the ground floor to hire at weekends for corporate events.
Within the building we can host a variety of very different events all under one roof.
The 200 capacity ‘white space’ is a blank canvas event space, with full A.V. capability to host everything from seated conferences to gallery exhibitions.
The meeting room suite has five spaces of varying sizes, all with the latest technology.
The Cinema has 4k projection with Dolby Atmos surround sound and a stage for presentations.
And lastly within 79 Borough Road are two studios, which are mostly used for podcasts or editing.
WHY DO YOU WORK AT MINISTRY SOUND EVENTS?
It’s one of the most caring companies I have worked for, with great support from colleagues at busy times – both emotionally and professionally. We bring the creativity, the production expertise and the logistics. We also have the freedom that most companies won’t give you to make the clients’ events’ bespoke.
Having the freedom to transform the venue to deliver the clients’ events, with theming, technology, food and beverage throughout the venue is fulfilling and leads to quickly gaining the trust of the client.
We want to deliver a unique vision and experience for the client every time. This is why our client retention is high and I love the fact that I build solid ongoing relationships with many clients over the years.
https://www.ministryofsoundevents.com/ for more info!
