Jo Ferreday is Founder and MD of Sheer Edge Ltd, a Hospitality and Events company.
Making a difference by adding value and a transparent choice in all of the companies offerings is of paramount importance.
HOME IS…?
With my wonderful little family in the Welland Valley.
FIRST THING YOU DO WHEN YOU’RE IN LONDON?
Grab a coffee! I am rather partial to a Starbucks Caramel Macchiato.
MOST MEMORABLE MEAL YOU’VE HAD AND THE RESTAURANT?
Again, we are lucky enough to visit so many venues and restaurants in the UK. But I would have to say for experience and because its in my home town of Birmingham I would say Purnells, Brummie Tapas – just delicious, and the cocktails were fabulous too, now I’m feeling hungry!!!
IF YOU COULD BUY ANY EVENT VENUE OR EVENT BUSINESS, WHAT WOULD IT BE?
Now that is a tough one, there are sooo many venues out there. But I think I would love to take on a Chateaux, I’m totally inspired by Dick Strawbridge and Angel Adoree, they have totally made their Chateaux an all year round events venue!
FAVOURITE HOTEL?
Again a real tricky one for me, as we know of so many wonderful venues around the UK but for something unusual and because it is part of the Aspinal Foundation it would have to be Port Lympne Hotel and reserve, who wouldn’t want to stay at a venue that has animals roaming, there are some amazing accommodation options actually next to some of the enclosures.
WHERE DO YOU GO TO LET YOUR HAIR DOWN AND LET LOOSE?
As a mother of a 4 year old, this doesn’t happen often. My time away tends to be a spa retreat somewhere.
WHAT’S THE BEST THING SOMEONE IN THE INDUSTRY HAS EVER SAID TO YOU?
I think one of the best people in the industry who really has given me guidance and support has been David Tremill of In Loco Events. He has been a breath of fresh air, honest, supportive and has the BEST sense of humour. He has just always been available for me to ‘pick his brains’ offer sound and valued advice. He’s definitely one the industries gems!
ARE YOU A COLLECTOR OF ANYTHING?
I love books and also have a lovely little box of all the things my son has made me since he was born.
LAST THEATRE SHOW YOU SAW?
Now theatre was Lion King at The Hippodrome a while back. But the last live event was Hugh Jackman Tour at Resorts World Arena and as he was singing a lot of musical tracks i’m guessing I could be cheeky and say that?! He was AMAZING!
WHO IS YOUR HERO?
My late mother, she had a difficult life, not many ups. But she was such a strong woman, always a smile on her face. She motivates me every day, to lead the life she couldn’t, to have a strong family unit. To make my life something great and to make her proud.
