The Mercure Manchester Piccadilly Hotel has seen meeting and event bookings soar this year, with a growth of 55% ‘business on the books’ revenue from this time in 2023. The performance follows a £3million modernisation project and the launch of an ambitious new vision and investment plan to elevate the property’s meetings, events, and hospitality offering.
The hotel’s growth in M&E can be attributed to the team’s focus on customer service, and specifically, response times. The hotel is currently demonstrating an impressive 19-minute response rate to over 3,900 enquiries over the last 12 months, ranking it among the best of the best in Venue Directory’s listings.
A strong pricing strategy and a personalised approach are also key to Mercure’s success, explains Aziza Yessi, Sales Director at Mercure Manchester Piccadilly: “We have a strong pricing strategy in place, which places us correctly in the marketplace and keeps us competitive. We also take a personal approach to our customers, and keen interest in each client’s business, asking the right questions and trying to get to the bottom of the event brief. Our growth in new and repeat business is a testament to our dedicated, passionate, and hard-working teams.”
The news follows Mercure’s recent success at the prestigious Aimbridge Hospitality Awards where the property picked up the award for the most improved Accor hotel in EMEA, with a 12.7% increase in performance and guest reputation. VenueVerdict scores are now consistently achieving 9/10, setting the stage for the hotel’s goal to attain gold status within the year. Exceptional service has also resulted in a 500% year-on-year increase in positive Google Reviews and an upgrade to ‘Preferred Status’ on Booking.com.
