MeetBlackpool, the town’s conference and exhibition arm, has launched its new ambassador network, which aims to enhance the destination’s status for world-class conferences, conventions, and events. Designed to harness the expertise, passion, and local knowledge of key influencers from across Blackpool, the programme will bring together a diverse community of professionals. The first four ambassadors to be named reflect the town’s varied sector strengths including energy, infrastructure construction, and the creative industries.
The first MeetBlackpool ambassadors to be announced include:
- Louise Beardmore, CEO, United Utilities
- Nick Gerrard, Growth and Prosperity Programme Director, Blackpool Council
- Spencer Phillips, Chairman, Showtown Blackpool and Executive Committee Member of the Royal Variety Charity
- Tony Doyle, Head of ICT Services, Blackpool Council
As well as signifying a positive step towards fostering collaboration and innovation within the industry, the new programme also acts as a strategic investment in the economic growth and social prosperity of the town.
Speaking on the initiative, Julie Vincent, Head of MeetBlackpool, said: “The meetings and events industry in Blackpool has a positive impact on the local economy. It stimulates businesses such as hotels, restaurants, and retailers, and creates employment opportunities. The economic and social benefits of this industry extend beyond the events themselves.
“By enlisting the support of ambassadors who share our vision for elevating Blackpool as a dynamic hub for events, we are poised to unlock new opportunities, activate economic growth, and raise the standards for success as the town continues to grow from strength to strength.”
Ambassadors participating in the programme will play a pivotal role in promoting the town as a conference destination in their respective fields, as well as leveraging their networks to foster new business opportunities and gain a spotlight on the international stage.
Through the ambassador programme, individuals will be able to nurture local expertise and enhance the visibility of local businesses and academic institutions to attract further investment and partnerships, as well as advance their own educational enrichment and professional development through access to MeetBlackpool’s comprehensive support and expertise.
Commenting on the announcement, Nick Gerrard said: “I am honoured to represent this town as a MeetBlackpool ambassador, and I am committed to advocating the area’s continued development as a vibrant events destination and centre for business.
“As ambassadors, we have been presented with an opportunity to showcase our destination’s unique offering to a global audience and gain acknowledgment as leaders in our sectors, which will help to enhance the town’s reputation as an emerging hub for trade and innovation. Together, we’re not just shaping events, we’re shaping the future of Blackpool.”
Louise Beardmore said: “I’m delighted to be an ambassador for MeetBlackpool. Having held a number of events here in recent years, I have always been delighted by the warm welcome, first class corporate hospitality, state of the art facilities and excellent customer service. Blackpool is right at the heart of the Northwest region we serve, and we are proud to continue to invest in the town and the local environment while supporting local businesses.”
To learn more about the MeetBlackpool ambassador network click here.
