Live Group, the UK’s most experienced and visionary event agency, proudly celebrates a landmark 50 years at the forefront of the events industry. For five decades, the agency has not only weathered every shift in the landscape—it has led them, setting the standard for what an event experience can and should be.
With half a century of innovation under its belt, Live Group remains the benchmark for excellence. This milestone comes hot on the heels of its latest accolade: the Innovation Award at the CN Agency Awards, recognising its pioneering use of event technology and next-generation design thinking. This joins a growing list of honours, including being named one of the Top Event Management Agencies in the UK by Martech Outlook in 2024, further cementing its role as an industry trailblazer.
Creating the Future, Not Following It.
Live Group has never been content to follow trends—it defines them. When the COVID-19 pandemic upended the events world, the agency didn’t hesitate. It led the digital revolution, proving that virtual events could spark deeper engagement, wider reach, and lasting impact.
This spirit of reinvention continues today with AudienceDNA, Live Group’s proprietary tool that tailors event experiences to each individual’s preferences, behaviours, and needs—turning passive attendees into active participants.
At the heart of this innovation is CEO Toby Lewis, whose personal experiences as an introvert at traditional events inspired a radical rethink of how audiences connect. His vision led to Envoku—a ground-breaking event management system that blends intelligent personalisation, curated content, and smart networking tools. Think Netflix meets events—an immersive, audience-first platform that delivers delight, relevance, and ROI.
Not Just Tech. A Movement.
But Live Group’s impact extends far beyond technology. For years, it has championed a more inclusive, human-first approach to event design. From keynote panels at IBTM to leading conversations at Event Tech Live, the agency continues to challenge conventions and elevate the conversation around what truly meaningful engagement looks like.
Its thought leadership is regularly featured in C&IT, Exhibition News, and Event Industry News, where it advocates for inclusivity, audience-first strategies, and the next wave of event transformation.
Trusted by Government. Chosen by Global Brands.
Whether orchestrating high-security conferences for the UK government, crafting global partner roadshows, or delivering bespoke experiences for some of the world’s most respected organisations, Live Group brings unparalleled expertise and precision to every project.
“We don’t just support our clients—we elevate them,” says Stephen D. Pickett, Global Managing Director. “What sets Live Group apart is our relentless pursuit of excellence, our obsession with innovation, and our unwavering focus on creating impact.”
A Bold Vision for the Next 50 Years
As it celebrates this milestone, Live Group isn’t looking back—it’s looking boldly ahead. The agency is doubling down on its mission to reimagine the future of events: smarter, more inclusive, more personalised, and more powerful than ever before.
“Innovation is in our DNA,” says Toby Lewis, CEO. “Fifty years in, we’re still challenging the status quo—and we’re just getting started.” With its unique fusion of creativity, technology, and deep human insight, Live Group continues to lead the way—setting a new standard for what’s possible in the world of events.
