Envoku a groundbreaking new product pioneered by Live Group is designed to refocus the events industry on audience engagement and inclusion. The product harnesses advanced technology to drive both meaningful connections and enhanced personalisation of experiences.
Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform. It utilises psychology-based frameworks to understand audience learning, communication, and engagement styles before events, allowing for a tailored approach that enhances the experience from the very beginning.
Powered by AI it continuously collects and analyses data from every interaction to tailor agendas, activities, content, and networking opportunities based on audience preferences, delivering hyper-personalised digital, and in-person experiences, throughout the event lifecycle. It is setting new standards in the events industry by creating inclusive environments that encourages empathy and transcend nationality, gender, and background, ultimately enhancing audience engagement,
“People expect personalised interactions in every aspect of their lives, from TV recommendations, online shopping experiences, to social media algorithms. Yet, the events industry has been slow to adapt, often failing to engage audiences on a deeper, individual level,” said Toby Lewis, CEO of Live Group and founder of Envoku, “Envoku is our answer, we are finally delivering on a promise made ten years ago for personalisation, to communicate with understanding and empathy.
“Our aim is to inspire other event organisers and communication professionals to prioritise diverse audience needs and help businesses build genuine connections,” continues Toby. “Events and bespoke experiences are tools for achieving business objectives, but ultimately, success lies in engagement and connection. Let’s focus on how individual audience members want to be engaged and create environments where everyone thrives, and the content resonates more fully. “
The Envoku platform features key benefits including:
· Audience DNA Profiling: Decodes audience personality types to personalise digital and event experiences from the outset.
+ Intelligent Content & Agenda Suggestions : Relevant contents and activities are recommended based on your area of interests.
+ Smart Matchmaking and 1-2-1 meeting tool: Enable you to connect with the right people in a comfortable setting through tailored networking suggestions.
+ Real-Time Data Collection and Dynamic Adaptation: Tracks engagement and preferences during interactions, allowing for on-the-fly adjustments to enhance the experience.
With seamless API integrations, expert support for customisation, actionable data insights, with sustainability report and ISO data security accreditation, Live Group believes that Envoku will become one of the leading communication and engagement platforms available.
Speaking on the launch, Stephen D. Pickett, Managing Director of Live Group and Envoku, stated, “The launch of Envoku embodies our vision and commitment to revolutionising the event industry. This platform brings to life our promise of personalisation while enabling a more equitable, empathetic, and diverse experience for all. We have refined Envoku with decades of expertise and audience insights, ensuring it delivers exceptional value. It is highly customisable per our clients’ needs which is rare in the market. Making the decision to share this solution with the wider industry was not taken lightly, but we believe it is essential for fostering improvement and achieving better outcomes for both delegates and businesses. It was our responsibility to make this innovation accessible to all.”
Envoku officially launches today in both the UK and internationally, supported by Live Group’s office in Singapore. As part of Live Group’s 2025 growth ambitions, Envoku aims to expand into broader business sectors to support employee engagement and customer interaction strategies.
For more information, visit www.envoku.com
