Creative communications group DRPG, and experience design company Maritz Global Events, are set to host their More Than Experience™ Lab at IMEX in Frankfurt from 31 May until 2 June 2022.
The two trusted brands announced their global alliance in 2021 to reimagine what an event can be and the impact it can have on a business’s goals. The combined B2B offering originated to combat the need for experiences that deliver more than just what’s expected, from design to execution, in a rapidly changing events world.
DRPG and Maritz Global Events will be providing a mixture of thought leadership and interactive content throughout the IMEX event in Frankfurt. Situated in a dedicated theatre within Hall 9, the More Than Experience Lab will house leaders from both brands as they present interactive and hands on topics such as: how events can create positive impact and legacy to The Metaverse: Fleeting fad or future of the industry? And exploring how everyone is creative.
“Maritz Global Events and DRPG are rethinking what an event can be and the impact it can have on an organisation’s goals,” said David Peckinpaugh, President of Maritz Global Events. “The world is ever-changing; today’s guests have more choices than ever. Events have to deliver more than just what’s expected, and that’s what we do– from design to execution.”
CEO of DRPG, Dale Parmenter commented, “We’re proud to approach our work boldly and take value in partnering with our clients rather than just being the agency at arms-length, which so often builds a gap between the objectives and the execution. While others can help to reimagine your event, it’s DRPG and Maritz Global Events’ integrative style that enables us to make an experience measurable and memorable, not just a forgotten date in the business calendar.”
As well as interactive content and expert knowledge being shared across IMEX, the More Than Experience team will offer complimentary one-on-one sessions at its stand (F650) to support the burning issues happening across the industry. Specifically, to advise businesses on how they can amplify their event design, drive behavioural change and reach audiences everywhere.
To register for this year’s IMEX Frankfurt, please visit Register for IMEX | IMEX Frankfurt (imex-frankfurt.com).
