Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
Fullard brings extensive industry expertise to Identity, having most recently served as Associate Director of News and Content at Davies Tanner, where he played a key role in developing policy for the UK events industry through The Business of Events, an independent think tank for the sector.
“Martin’s appointment represents a strategic milestone for Identity as we continue to expand our global footprint and strengthen our position as an industry leader in creating transformative brand experiences,” said Olivier Vallee, Global Managing Director of Identity UK and Middle East “His deep understanding of the events landscape, combined with his proven track record in advocacy and communication, will be instrumental in articulating our vision and value proposition to clients worldwide.”
A respected industry commentator and multiple award winner, Fullard is renowned for his work as former Editor of Conference News and Editorial Director at Mash Media. His experience includes media appearances on BBC, LBC, and CNN, where he has consistently championed the economic and societal impact of the events sector.
In his new role, Fullard will lead Identity’s global marketing and communications strategy, leveraging his expertise to showcase the agency’s innovative approach to creating human-centric events and experiences. His recent authorship of a significant white paper on the global events economy for The Business of Events demonstrates his strategic understanding of the industry’s challenges and opportunities.
“Identity’s commitment to creating inspiring moments and epic experiences aligns perfectly with my vision for the future of our industry,” said Fullard. “I am excited to join an organisation that combines creativity, innovation, and purpose-driven storytelling to deliver lasting impact for clients and their audiences.
“We should never underestimate the social and economic impact of events and experiences, and I want to be able to share the stories of how Identity brings this to life.”
This appointment comes at a time of significant growth for Identity, as the agency continues to expand its full-service capabilities and strengthen its position within The Human Network’s portfolio of specialist agencies, which also recently expanded into corporate travel management to complement its existing suite of client services. Fullard’s expertise in industry advocacy and policy development will be particularly valuable as Identity continues to champion sustainability and positive social impact through its work.
