Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States.
Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices. His appointment comes during a period of expansion for Identity is it increases its global footprint and innovative brand experience and event offerings.
Olivier Vallee, Managing Director, Identity, said: “George’s exceptional track record in driving strategic growth and his deep understanding of the global events and experience economy make him a fantastic addition to our leadership team.
“At Identity, we’re building a team that truly understands the power of human experiences. George embodies this perfectly, and his expertise will play a key role as we continue to grow in key markets and solidify our position as the partner of choice for corporate brands looking to deliver impactful events and experiences worldwide.”
A Hall of Fame member of the BD100, Perry has been consistently recognised as one of the UK’s top business development professionals for five consecutive years. His extensive experience includes senior roles at leading agencies including Jack Morton Worldwide, where he oversaw EMEA business development, demonstrating his ability to drive growth across diverse international markets.
In his new role, Perry will spearhead Identity’s global business development strategy, focusing on expanding the agency’s presence in established and emerging markets while ensuring alignment with the company’s mission of crafting compelling stories and creating meaningful client value.
George Perry, Global Head of Business Development, said: “Identity has an incredible track record of delivering some of the most high-profile events and brand experiences in the UK and around the world. The expertise and insights we’ve gained from these projects have given us the ability to better help brands and businesses create experiences that truly connect with their audiences.
“I’m looking forward to working with our partners and sharing what we’ve learned with the corporate sector to help them achieve their goals and set new benchmarks for engagement and innovation.”
This strategic appointment follows Identity’s recent expansion initiatives and reinforces the agency’s commitment to strengthening its position as a global leader in brand experiences. Perry’s proven expertise in building and maintaining client relationships across diverse industries will be instrumental in driving Identity’s ambitious growth plans.
