8th Floor (www.8th-floor.com), the leading UK and European hotel representation and sales strategy company, is pleased to announce the relaunch of its brand, marking a new phase in its development as it enters its seventh year of operation.
Founded on 8th August 2018, 8th Floor has experienced significant growth, evolving from a two-person team to a highly skilled group of eight professionals, bringing decades of combined expertise in sales, marketing, hospitality, and communications. The relaunch includes a refreshed logo, an enhanced website, and an expanded range of services, reaffirming 8th Floor’s commitment to delivering data-driven sales strategies and bespoke solutions for luxury and independent hotels.
Key milestones in the company’s development include:
- Team Expansion: The company’s team has grown to include new specialists with experience in global sales, communications, and marketing in key industry segments & niche markets such as entertainment, sports, and gaming.
- Broader Geographic Reach: Originally focused on the UK, 8th Floor now operates across Europe and the USA, providing clients with targeted sales missions and access to a global network of customers.
- Diverse Services: In addition to hotel sales and marketing, 8th Floor has broadened its scope to include PR/communications, digital services, and a newly launched Destination Management Company (DMC) offering. The company now also collaborates with leading DMC partners worldwide to ensure clients receive seamless, integrated support.
- Future Growth: 8th Floor is on track to grow by over 50% in 2025, with plans to further expand its service offering into areas such as Tourist Board representation, Asset Management, and operational support, as well as increasing its presence in the Middle East.
“8th Floor’s rebrand symbolises our growth, both in our team and in the services we offer,” said Ben Couldridge, Founding Partner of 8th Floor. “We’ve always been proactive and strategic in driving growth, capturing market share, and elevating brands. Now, with more regions and a wider range of services, we’re proud to be delivering even more comprehensive solutions for our clients. We act as an extension of the brand’s in-house team, providing a cost-effective solution to unlock new revenues streams, execute powerful strategies, and deliver tangible results.”
With a focus on delivering measurable success, 8th Floor has already achieved impressive results for several luxury and independent hotels, including Broadwick Soho, Aethos Hotels, and Equinox New York. As the hospitality sector continues to evolve, 8th Floor is proud to be at the forefront, providing its partners with the tools, strategies, and insights needed to succeed in an increasingly competitive landscape.
