London-based MICE Destination Ltd, the brainchild of 28-year-old Ben Parker aims to revolutionise the meetings, conference, incentives, and event industry by inspiring event planners to seek out new locations worldwide with the help of artificial intelligence (AI).
Combining state-of-the-art technology with extensive destination knowledge, Ben’s vision is to be the world-leading source of event destination information and offer an industry-leading platform that intuitively matches event planners to their delegates’ dream locations.
MICE Destination Ltd harnesses AI algorithms to gain profound insights into clients’ preferences, objectives, and target audiences. The agency can analyse vast data in real-time using AI, enabling customised event planning, personalised marketing strategies, and unmatched attendee engagement.
On booking, every client is given access to an online Hub, which stores all their event booking information, destination guides and personalised suggestions.
CEO Ben Parker explained his reasons for setting up the new agency:
“I firmly believe that each client’s event merits a bespoke approach. Having worked in the industry for several years, I recognised the untapped potential of using AI to respond to clients and anticipate their needs. I established MICE Destination Ltd to combine human creativity with intelligent algorithms to deliver unforgettable experiences and streamline administration.
“There are so many untapped destinations around the globe. I want to inspire and challenge event planners to look beyond the tried and tested venues and create new and exciting in-person events.
“The more clients book with us, the better the AI gets to know them. This allows us to make recommendations before the client writes their next brief. We are the only IRL event company using AI this way.”
MICE Destination Ltd offers an extensive array of services designed to cater to the diverse requirements of clients across industries. From corporate conferences and product launches to trade shows, the agency’s AI-driven methodology ensures that every aspect is meticulously curated not just to meet a client’s brief but to anticipate it!
Through the agency’s AI capabilities, real-time tracking and analysis of attendee preferences are made possible, facilitating personalised communication and engagement throughout all stages of the event. By leveraging this advanced technology, MICE Destination Ltd creates experiences that resonate deeply with attendees, leading to heightened satisfaction and long-term brand loyalty.
“Thanks to AI, we can identify each attendee’s unique interests and preferences, crafting event experiences that provide maximum value and impact,” added Ben Parker.
“Our primary objective is to develop unforgettable IRL events that yield tangible results for our clients. By giving each client access to an AI-assisted Hub to gather and analyse attendee feedback, our clients gain valuable data which informs future event decision making, leading to superior ROI.”
For further information regarding MICE Destination Ltd and its AI-driven approach to event management, kindly visit www.micedestination.com
Contact Ben Parker, CEO, on 020 3321 0610 or email ben@micedestination.com
