New insights on how and why events are run
Green & Fortune, the award-winning caterer and venue operator, has created ‘Time Well Spent’, an insight paper based on client research carried out this summer.
The survey looked at the different expectations of corporate organisers, agents and delegates attending events at one of Green & Fortune’s venues. The insights face important questions such as what motivates delegates to attend in person, emerging techniques to maximise engagement and why extending the length of the event is good for business.
Highlights of the report show:
- an apathy for formal, content rich events.
- employees are happy to extend their hours during TW&T days. They remain protective of WFH on Monday and Friday preferring online events on these shoulder days.
- delegates have a choice – in person or online. This choice is leading to organisers measuring Return on Time Invested.
Sasha Frieze, MD of The Business Narrative and former Event Producer of the Year, adds her voice to Green & Fortune’s research with additional outlooks on the changing face of events strategy, design, and engagement.
Rebecca Harris, Director of Business Development for Green & Fortune, comments: “We sought the thoughts and opinions of our agent partners, corporate supporters and significantly delegates and guests who attend events with us. The paper highlights subtle shifts in why events are held and most importantly the huge value placed on ensuring delegates’ time is used to maximum effect and is Time Well Spent.”
Green & Fortune operates some of the capital’s most prestigious retail and event sites and has gained a reputation as the go to operator with a forward-thinking stance on guest and dining experiences.
