event:decision, a market leader in supporting event planners in making better decisions, announces the launch of purpose, the latest in a series of innovative new benchmarking and measurement products for the events industry.
Defining your values as an agency is one thing; being able to measure them quite another.
purpose is a unique tool that provides a route for a company’s teams, customers and suppliers to define how it performs against specified values, behaviours and capabilities.
It will measure and track whether a certain value – or set of values – is being demonstrated throughout an organisation and how that varies across specific teams, thereby enabling companies to gain rich insights into opinion by team, function or location.
Data collection and analysis are smooth and quick, with updates shared in a dashboard format. Clients can access this data, along with verbatim comments, sentiment analysis and behavioural framework. They can do this over a preferred period of time, from company wide surveys twice annually to constant customer and supplier feedback. Everything is included within the annual licence fee.
purpose helps its clients employ and retain talent, as well as putting them at a commercial advantage when it comes to winning and retaining customers.
Says event:decision founder Matt Grey, “Companies and agencies in the events industry continue to publish bold statements about their core values and behaviours, so we want to support their effort by measuring how effective these are in practice. And not just quantifying how well their own team sees their values, but externally too.
“purpose provides the culture analytics tools to align your culture with what you need to execute your strategy. To view the culture you need, diagnose the culture you have and close the gap.”
Adds Evie Manuel, Strategy Partner at event:decision, “With talent shortages across the industry, it’s even more important that companies practice what they preach. If you can understand where you measure up against your values, it allows you to focus on the areas that will have the most impact, to attract and retain talent.”
purpose is based on a per head annual license fee and provides full access to a dedicated reporting suite.
For further information, please contact:
Evie Manuel
+44(0)7795 958 048
Matt Grey
+44(0)756 5000 550
