event location: 1 Hotel West Hollywood, L.A. (Summit) and Santa Monica Pier, L.A. (Carnival)
number of attendees: 220+
number of countries people attended from: Mainly USA
the challenge
The first annual 11:11 Media Innovation Summit set a high bar for future events of the same kind to achieve. Led by Paris Hilton and her pioneering partners, the groundbreaking event was focused on gathering superstars, disruptors, creatives and business leaders to discuss the future of entertainment, art, music, fashion, beauty and gaming whilst serving as a platform to uplift and inspire women and girls.
the solution
With the rising popularity of the latest technology trends, the 11:11 Media team wanted to create a futuristic experience that showcased the potential of upcoming tech, bringing in the emc3 team to assist with the overall production of the event and Chameleon Visual Ltd for visual graphics.
Over 50 of the world’s leading brands were represented at the Summit, with Meta, Alo Yoga, Dapper Labs, Hilton Hotels, iHeartRadio, and MoonPay all appearing as partners. Those in attendance also had the opportunity to experience some of the latest tech trends including a Proto hologram of Paris Hilton, a live VR performance, and the official launch of “Paris World”—Paris Hilton’s very own Metaverse platform, allowing fans to come together and explore the digital space.
the results
The 2022 Innovation Summit achieved an impressive 75% turnout with 220+ leaders from the world’s best brands hearing from a world-class lineup of speakers—featuring a 90% female representation on stage. Kicking off with a fireside chat between Paris Hilton and Randi Zuckerberg, 18 industry experts covered a range of topics across unique panels, including:
The Future of Entertainment, Music, Brands & Fan Experience
Moderated by Yael Afriat (Chief Commercial & Revenue Officer at Boss Beauties), with panellists Raffaella Camera (Head of Brands at Unreal Engine Epic Games), Roham Gharegozlou (CEO at Dapper Labs) and Sarah Stevenson (Founder at UNSEEN).
NFTs, Art & Community
Moderated by Swan Sit (Web3 Advisor, Educator and Host), with panellists Betty (Founder at Deadfellaz), Ridhima Kahn (VP at Dapper Labs) and Krista Kim (Metaverse Artist and Co-Founder of 0.xyz).
Inclusion & Learning in Web3 and the Metaverse
Moderated by Shelley Zalis (Founder & CEO at The Female Quotient)
With panellists Manuel Borrero (Augment Reality Designer, Founder of UniverseAR), Adrienne Pabst (President at Connections & Vertical Partnerships, iHeartMedia) and Shachar Scott (Senior Director at Global Marcom at Reality Labs, Meta).
The Future of Brand Experience
Moderated by Krystal Hauserman (CMO at 11:11 Media) with panellists Tatiana Holifield (VP, Digital Content & Audience Engagement at Pandora & SiriusXM), Jennifer Prince (CCO at LA Rams) and Angelic Vendette (CMO at Alo Yoga).
After the summit had concluded, Santa Monica Pier became home to the Slivingland Carnival, where 350+ guests were invited to enjoy a night of carnival rides, custom cocktails, and live DJ sets by Paris, BeatBreaker, Zedd and Diplo, before ending the night with a (noiseless!) bang as an exhilarating 500-drone show lit up the Los Angeles sky. With the display later winning the “Best Drone Show: Celebrity Partnership” award by the 3rd Annual International Drone Show Competition.
During the week following the event, the 2022 Innovation Summit was mentioned 460 times online across 27 different countries, yielding more than 157m potential impressions—simultaneously receiving 42 press mentions and achieving an aggregate press media readership of 238m.
In total, the entire event has received an aggregate readership of 9.4b from earned media, acquiring 12.8m impressions from Paris Hilton’s official social media channels with the highest viewed video covering the event gaining 2.4m views.
testimonial
“We can’t thank you enough for all your help. It was a superb event and we’re looking forward to next year”.
Krystal Hauserman, CMO, 11:11 Media.
