- Elevate marked the launch of its 10th year with a packed event in Shoreditch
- A record-breaking 600 participants from 265 businesses joined Elevate this year
- Now in its tenth year, Elevate has more than doubled in size in the last two years
Elevate, the UK’s largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme. Since its inception, Elevate has supported and inspired over 2,000 individuals across the sector.
Held at Protein Studios in Shoreditch, the event welcomed 250 guests from across the events industry to celebrate the start of Elevate’s landmark tenth anniversary year.
The evening provided mentors and mentees the opportunity to share their experiences. Elevate also introduced its 2025 programme partners: Cvent, Jack Morton, Live Union, Powwow, Protein Studios, PSP, The Production Department and We Are Collider. Its supporters include; 2LK, CastleBell, Trivandi, TRO, Xquisite Productions, Special Sauce Training (Training Partner), TIMES x10 Coaching and Nic Neal (People and Culture Partners), ABPCO, EMC3, Event Decision, Hels and Seen Presents. All are united by Elevate’s mission to transform lives, careers and the industry for the better.
Led by industry pioneers Melissa Noakes, Max Fellows and Peter Kerwood, Elevate is completely free to join. It has a single core purpose: to inspire, inform and empower professionals within the events sector.
The programme has more than doubled in size over the past two years. In 2025, a record-breaking cohort of nearly 600 participants have been matched, representing 265 different businesses. Collectively, Elevate’s mentors bring over 3,545 years of industry experience. With applicants from 15 countries across North America, EMEA and APAC, Elevate’s global reach continues to grow.
Max Fellows commented: “When we launched Elevate 10 years ago, we never dreamed just how big it would become. We are so grateful to everyone – our mentors, mentees, partners and supporters – for their continued belief in what we do.”
Melissa Noakes added: “A huge thank you to everyone who joined us at Protein Studios for our 2025 kick-off and to all those who continue to make Elevate such a powerful and impactful programme. We can’t wait to see the relationships that form and the mentoring journeys that unfold over the coming year, from graduates to senior professionals advancing their careers.”
Peter Kerwood said: “The Elevate community continues to draw in some of the most brilliant, kind, generous and inspiring minds in the industry. Our kick-off event was a perfect reflection of that. The atmosphere was absolutely electric!”
As Elevate enters its tenth year, the programme remains committed to shaping the future of the events industry by connecting, developing and empowering its people, one mentoring relationship at a time.
