Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023.
In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase, showcasing the venue’s growing reputation and influence within the sector. Looking ahead, 2025 is already set to surpass even these figures, with £1.9 million of association business secured to date.
A major part of Eastside Rooms’ overall strategy is to develop business across the association sector by ensuring that the venue’s offering is closely aligned with the needs of PCOs. The team’s understanding of the market, its state-of-the-art technology, accessible rooms, great location, flexible meeting spaces and commitment to sustainability have made it a go-to destination for major association conferences.
The venue’s comprehensive and focussed association events strategy has included joining key industry bodies such as the Association of British Professional Conference Organisers (ABPCO) and the International Congress and Convention Association (ICCA), as well as working directly with a specialist association representation company and PR agency.
This focus on bringing association gatherings to Eastside Rooms has resulted in a range of major wins including:
- Association of Project Management
- American Society of Mechanical Engineering
- Chartered Institute of Water & Environmental Management
- Women’s Engineering Society
- British Society for Intraoperative Neurophysiology
- Association of Bid Proposal Management Professionals
- British and Irish Association of Law Librarians
Additionally, Eastside Rooms will host ABPCO’s flagship Festival of Learning in 2025.
These successful bids reflect Eastside Rooms’ dedication to providing exceptional service and facilities tailored to its clients as commented on by Director of Sales and Marketing, Leanne Bladen: “We are immensely proud of the strides we have made in the association sector. Our commitment to excellence, strategic partnerships, and understanding of the unique requirements of association events have been key drivers of our success. We look forward to continuing to build on this momentum and providing a home for more transformative association events in the future.”
