Professional business event venue, Telford International Centre, is inspiring leading UK event organisers through a new sensory-based promotional campaign.
‘Come to your Senses’ uses creative venue and destination photography accompanied by professional, immersive ASMR (Autonomous Sensory Meridian Response) recordings to bring the campaign to life. When coupled with compelling storytelling and elegantly presented and hand-delivered across the UK, ‘Come to your Senses’ engages event emotions like nothing that’s come before it.
Traditional methods of venue marketing often focus on functionality, sometimes overlooking a truly captivating experience. Through engaging multiple senses, this campaign makes for a more immersive and memorable brand experience – one that resonates with event professionals.
‘Come to your Senses’ breaks the mould when it comes to the venue industry, using cutting-edge ideas and techniques to help leading organisers visualise their next event at Telford International Centre. The campaign showcases the vast flexibility of the central UK venue as well as the supporting facilities and amenities that are on its doorstep, giving event organisers the freedom to host events in the way they want. Boasting three huge event halls with the potential to hold thousands of people and a variety of suites and breakout spaces, the opportunities are abundant.
Telford International Centre’s head of brand, Mathew James, commented: “Events are the ultimate culmination of all our senses, and sensory marketing is at the fore of successful campaigns, so there is an instant synergy between what we are doing and what our customers experience.
“Attendees demand to be wowed by what they see, hear, taste, smell and feel at a professionally organised event, and in turn we wanted to wow those professional organisers by bringing to life their event senses in an appealing yet disruptive way. So, when someone experiences the Come to your Senses campaign they will have a spine-tingling experience of Telford International Centre as a professional event venue.”
At the end of the audio-visual spectacular potential customers are guided to a bespoke microsite where they discover more about Telford International Centre, the benefits of the venue and information on how to book a VIP venue site tour.
Mathew James added: “Even so early on in the campaign we have had some incredible feedback and results, and we continue to carve a position in the industry for delivering innovation in large venue experiential marketing that positively helps our audiences. Stage two of the plan is to welcome targets for site tours, where we will yet further the sensory story, with a tantalising food and beverage experience.”
A digital version of the campaign can be found at www.cometoyoursenses.uk/welcome/.
