- Alison Warwick joins Strata, bringing 10 years of live events experience to drive growth and strengthen client relationships.
- Her appointment follows significant expansion, positioning Strata for an exciting 2025.
Award-winning brand experience agency Strata has announced the appointment of Alison Warwick as Head of Sales. Warwick will focus on enhancing client relationships and driving growth following a period of rapid expansion for the London-based agency, including several recent acquisitions.
With a decade of experience in the live events industry, Warwick joins Strata from BCD Meetings and Events, where she served as Sales Director. Her proven expertise and track record make her a valuable addition to Strata’s leadership team. She will report directly to Cole Mulkerrins, Director of Client Services.
Mulkerrins said: “We’re delighted to welcome Alison to Strata as our new Head of Sales. Her industry knowledge, energy, and vision perfectly align with our goals during this exciting growth phase. Her leadership will help us continue delivering exceptional results for our clients while shaping the future of Strata.”
Warwick said: “I am thrilled to be joining Strata during this time of significant growth for the agency. From the moment I met the team, there was an infectious energy embedded within the culture that I wanted to be a part of. I’m excited about what the future holds.
“With a loyal client base, a broad service offering, and proven outstanding work, I can’t wait to get back out in the industry, share Strata’s message, and welcome new clients to the group in 2025.”
In the past 18 months, Strata has acquired On Event Production Co., Trinity Event Solutions, and most recently the incentive specialist, Element London, enhancing its range of complementary services. It also launched Sherbet, a bespoke rewards and recognition platform. With additional acquisitions on the horizon and a growing team of industry experts, Strata is poised for an exciting 2025.
