Technical event production specialist Universal Live has appointed Charli Briggs as Account Director, marking a significant step in its ongoing commitment to delivering exceptional client service and expanding its presence in the industry.
With a strong background agency-side, leading on key client accounts such as Remington, GES and American Express, Charli steps into this newly created role to lead on client experience and business growth. Having previously run her own event staffing agency, Charli provided staffing support to event agencies including Principal. Global Events, emc3 and Top Banana and brings not only a deep understanding of client needs but also a strong commercial perspective too, something that will be instrumental in shaping Universal Live’s growth strategy.
Having worked with Universal Live in her previous role, Charli was already familiar with the company’s reputation for high standards. “When working agency-side, Universal Live was always our preferred technical production partner,” Charli explains. “The level of creativity, care and attention to detail was unlike anything I had experienced elsewhere. When I was made redundant, I knew I wanted to join a company that truly values its people and its clients but equally important, the quality of work it delivers and the impact it has.”
Universal Live has built its reputation on technical expertise and long-term client relationships. “Charli’s approach aligns perfectly with our values,” says Kirsty Waine, Managing Director of Universal Live. “Her experience in client services, blended with a commercial mindset will help us strengthen existing relationships and create new opportunities as the industry continues to evolve.”
A key part of the role will be developing structured processes for client engagement, as well as increasing Universal Live’s presence within the industry. “Charli’s involvement will extend beyond direct client work to representing Universal Live at industry events, contributing to key discussions and helping shape the company’s approach to growth,” Kirsty adds.
With an emphasis on relationship-building, industry presence and strategic development of partnerships, this appointment reflects Universal Live’s commitment to evolving alongside its clients. As the event landscape continues to shift, having a dedicated focus on client experience and business development ensures Universal Live remains a trusted, forward-thinking partner in technical event production.
For more information about Universal Live and their services, please visit www.universal-live.com
