CI Group, a leading UK marketing and events agency that includes Corporate Innovations events agency and Clareville PR, has announced the appointment of Alex Tatham to its Board of Directors as a Non-Executive Director. This strategic addition underscores CI Group’s commitment to enhancing its operations and expanding its marketing presence, with its goal of doubling the company size in the next three years.
With over 30 years of experience in the technology and distribution sectors, Alex Tatham brings a wealth of expertise to CI Group. His distinguished career includes his most recent role as Executive Director at Westcoast Limited, the UK’s largest private technology company, with UK annual revenues of over £2.5 billion and a workforce of more than 1,000 team members across EMEA.
As CI Group celebrates its first anniversary as an Employee Ownership Trust (EOT) and having achieved 18% year-over-year business growth for the third consecutive year, Alex joins the company during a period of significant growth as one of twelve new members of staff to join the team in 2024.
In his new role, Alex will leverage CI Group’s strong foundation and market presence to expand its reach across the IT sector. He will be instrumental in developing sales and marketing strategies and selecting high-performing agency partners to support CI Group’s ambitious growth and sales targets. Additionally, he will strengthen the company’s position as a trusted advisor and partner in the evolving IT landscape.
CI Group is at the forefront of integrating artificial intelligence (AI) into its marketing strategies, revolutionising how it engages with clients and delivers impactful campaigns. By leveraging AI, CI Group can provide more personalised and data-driven marketing solutions, enhancing client experiences and outcomes.
Alex Tatham expressed his enthusiasm for this innovative direction: “I am thrilled to join CI Group at such a pivotal time. The integration of AI into our marketing efforts represents a significant leap forward, not just for CI Group, but for the entire IT channel. This technology will enable us to deliver more precise and effective marketing strategies, driving growth and innovation in ways we could only imagine before.”
David Watt, CEO of CI Group, added, “Alex’s extensive experience and his excitement about our AI initiatives will be invaluable as we navigate this next stage of our development. His insights will help us harness the full potential of AI, transforming our approach to marketing within the IT sector and setting new standards for excellence. With him on the Board, we are confident we will achieve our ambitious goal of doubling the company size in the next three years.”
With a strategic focus on the IT sector and AI at the core of its roadmap, CI Group looks towards the future positioned to drive impactful, data-driven solutions and deliver exceptional value to its clients.
For more information on CI Group please contact abi.kelly@cigroup.co.uk
