Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight.
As part of the product’s launch programme, Managing Director Stephen D. Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. In a series of both large events and smaller forums, the discussions will focus on the broad subject of the future of Personalisation, how it has lived up to its promises a decade ago, and if new technology, including AI, can take the industry forward into a new and more productive era.
Sessions will include a specialist speech at ibtm World in Barcelona titled, ‘The Broken Promise of Personalisation and How it Can Return to Boost Event Equity’, taking place on the show’s Impact Stage, and the start of a number of conversations the brand is taking to senior industry executives around audience engagement.
Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group. The speech will first address ‘Personalisation – From Broken Promise to Driver of Equitable Engagement’ before the roundtable again delves more into new thinking and ideas around the subject. This will be one of the first times the subjects of personalisation and equity are combined on such an international level and core strategy for Envoku.
Envoku was launched by Live Group, building on the company’s own extensive capabilities in psychologically driven audience insight, human-centric event creation approach, and its technical capabilities around AI and event technology. The product is designed to bring closer engagement from audiences throughout their event journey, pre, during, and post event, making the experience more tailored, human, and personal.
“We’re really looking forward to taking Envoku out there into the industry, to have real conversations with colleagues in the organising community, and to look at how we can provide some answers to some of the biggest challenges and opportunities the industry faces for 2025,” commented Stephen D Pickett, Managing Director of Envoku.
“These are big opportunities. It’s about ensuring that, through real personalisation, and the continuation of human-centric event creation, we can continue to make the event industry relevant, contemporary, and forward thinking,” concludes Stephen.
