Central London venue, Regent’s Events will now accommodate 2,000 guests for outdoor events following a significant increase in demand and performance.
The private, rural five-acre plot, which previously advertised its space for up to 1,200, has seen the Regent’s team working meticulously on its stringent risk assessments to open up the space for 65% more visitors.
This comes after the venue’s recent financial year end reported a 57% increase in revenue and a 33% increase in the average scale of events held at Regent’s. Average guest numbers for outdoor events were already increasing pre-pandemic and have continued to do so since 2021.
To accommodate demand, the venue has been implementing a series of changes in recent years, including a larger wet-weather contingency marquee, a more sustainable solution to generating power to reduce the reliance on generators and fossil fuels, and upgraded lighting and safety precautions.
The venue has now gone one step further with the events team and facilities team working together to get the balance right between increasing overall guest capacity and not jeopardising experience and service levels. Regent’s held its biggest corporate event to date in June, trialling 1,600, and following its success, underwent further risk assessments to reach 2,000, making it one of, if not the largest private hireable outdoor venue in London.
Regent’s Events has a long-standing reputation for crafting memorable outdoor events, from galas to festivals, summer parties and conferences. With this expansion, Regent’s is set to elevate the scale of grandeur of its offerings, opening new possibilities for event planners and hosts in a central London venue.
Scott Masterton, Director of Catering & Events at Regent’s said: “This is a huge step for us as an events venue. We’ve always had the space to potentially hold such large numbers, but now we have the infrastructure too. With this increase, we can accommodate more diverse and dynamic events, while maintaining the signature charm and elegance that sets our venue apart.
“Our marquee is up from May until September, and we’re very excited to open up our events calendar for 2024 for up to 2,000 guests per event.”
