Charity Events – A Breakdown
Whilst doing pro-bono work can look brilliant for you company it can also be some of the most satisfying work you do in your career. When we talk to the greats about the best moments they’ve had professionally it’s the work that they do for others that truly brings a smile to their faces. We asked our charitable partners about how they’ve managed to succeed when organising events in the hope these tips will inspire you and help your charity event raise more money.
1. Plan of Action
Your event needs a plan of action that begins 6 months before your event and goes right through the few months following it. Who you are targeting and how you are going to reach them? Make sure to include a marketing budget and ROI plan.
2. Compile an Email List of Donors
If you’ve got a list/database brilliant! You’re a step ahead! Treat your list with respect and target your messaging to make sure you get the most out of your donations.
If you don’t have a list, it’s time to start building one! Collect emails when you sell tickets, take donations, at your event, and on your website.
3. Make Landing Pages
Landing pages are a brilliant way to attract potential attendees and grow your email list. You can use lots of different services to create segmented multiple landing pages factoring in geographical area, and even income levels. Make sure everything on the page links back to them giving you information on how to contact them and why they should be glad to know about this charity.
4. Social Media Engagement
If the no make-up selfies and ALS bucket challenge taught us anything it’s that people love to tell people they’re giving to charity. Encourage this by offering discounts or even free tickets to people who share the event online or something along those lines!
5. Sell Tickets & Take Donations
When people are already spending money they often prefer to do most transactions in one go. With this in mind offer people the chance to donate early. Once people are at the event chances are they’ll donate again anyway.
6. Take Donations Everywhere
Promote this everywhere over all of your social networks and sites. It’s what they’re there for!
7. Follow-up!
Message to thank everyone! It’s only polite and be sure to further down the line give a demonstration of where their money went and the positive effect they’ve had. Then start gently reminding them of your next event but be sure not to nag and don’t just ask for money.
@hopelibertym
